Surprising, factors that do not affect her decision to pick-up your product are those that, often, we in the industry tend to think are the most potent.There&39;s no doubt on the fact that designing packaging for your new beauty or skincare brand is one of the most thrilling parts of the product development.. Consumers don&39;t want to brawl to figure your product out or to use it. Product&39;s DNA Functional aspects of your packaging are swaying your customer&39;s decision to choose your product more and more-and it&39;s influencing her sustained interest in using it.
Size In general, a consumer could check when she first gazes at your brand, the real design of your box and bottle/tube/jar are still what she notices first (33%), followed by the color of the box/product (24%). But don&39;t let these major elements cloak the most crucial issue, which is readability and clearness of the writing on your health and beauty packaging . Forty percent of women say the most important aspect of secondary packaging (or primary, if your product has no unit carton) is that the name is easy to read, followed by 36% that the box is easy to see on the shelf. Which colors will you opt?
What bottle Unique Design Loose Leaf Tea Container Paper Box shape and what weight of paper for the carton? Clearly, all of these details add incrementally to the character of your brand. But before you start down the packaging design rabbit hole, it is necessary to find out which details matter to consumers-and which don&39;t. Particularly, consumers really want to be able to get every last drop of product out of the bottle, tube or lip gloss packaging; they want durable packaging (37%); and they want it to be easy to open.
Decorative elements such as crystals or gems are most important to only 8% of beauty consumers, and only 6% care about boxes made with thick, luxurious paper. More than that, consumers must be able to perceive the name of your brand and product comfortably. Fancy designs possess their time and place, obviously, but relative to products shes applying regularly-her daily skincare and haircare products-take into account how user-friendly your packaging is and go from there.
